Marketing Mix Of Mcdonald s China And Usa - 1237 Words

This part describes the internet marketing of McDonald’s by connecting the literature and case study. First, the study introduces the marketing mix of McDonald’s in China and USA. Then, it analyzes McDonald’s internet marketing by SWOT analysis. In the end, it gives suggestions to Chinese companies. B. Marketing mix of McDonald’s in China and USA McDonald’s corporation is famous for its burgers and fries. It operates more than 35,000 restaurants over 100 countries, such as in Europe, Africa, and Asia. Specifically, they have around 36,000 stores in the U.S. and about 2,000 stores in China. One of its management strategies is to sell both locally and globally. This tactic helps them have $ 27,441.3 million revenue in 2014. To understand how Mc Donald’s succeeds, here is the marketing mix of McDonald’s focusing on the internet marketing in China and USA. 1. Product Products in every company are customer-oriented. A popular quote of the customer service is â€Å"If you’re not serving the guest, you had better be serving someone who is†. Therefore, the company needs to do some research to find out what customers’ needs are, whether they like this product or not, and what is their favorite one. McDonald’s as a giant food company has tried hardly to answer all these questions to serve customers better. In the U.S., McDonald’s currently supplies all day breakfast, which has been a dream of many Americans. Take a step back a moment: many people asked question like â€Å"why McDonald’sShow MoreRelatedHow Internet Affects The Current Market1575 Words   |  7 Pagesnew marketing channel, which spreads awareness about promoting their products and services. â€Å"With revenues of about $1.59 trillion a year and growing, the internet is the best place for a business to create a presence to grow its r evenue† Jinger Jarrett, a journalist and an internet marketer, said (Jarrett, 2016). 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